Boring on purpose

Build wealth on a schedule. Not on your emotions.

Automated dollar-cost averaging into the S&P 500 and Bitcoin. RogLabs hides the noise, rewards patience, and keeps buying through every crash and every rally. The discipline, built in.

S&P 500 · broad market Bitcoin · scarcity + asymmetry
Join the waitlist Try the planner →

The planner below is free forever. The engine is $9.99 a month at launch.

· weekly buys since Aug 2, 2025 · every one posted at @RogLabs


Why this exists

I lost everything in 2021.

That was the year I quit my job to trade crypto full-time. Charts on every screen, alerts on every move. By the end of it, the account was gone.

The market wasn't the problem. The dashboard was. Red numbers at 3am, the one impulsive tap that erased months of patience. Every tool I used was built to make me trade. I needed one built to make me wait.

So I'm building the opposite of a trading app: it hides the price, rewards you for not looking, and runs your plan whether you're watching or not.

These days I do one boring thing. I buy the S&P 500 and Bitcoin on a fixed schedule and never touch them. Broad ownership of the market in one hand, scarcity in the other, never everything on one bet. RogLabs is that habit made automatic, so your worst instincts never get a vote.

Rog · building in public at @RogLabs


How it's different

Built against your worst instincts

Every other app is built to make you trade more. This one is built to make you wait.

Price-blind mode

No tickers, no daily P/L, no red candles at 3am. You see progress toward a goal, not a number that begs for a decision. Prices turn on only if you ask.

Streaks for staying out

"41 days of not flinching." We celebrate absence, not engagement. It lands in one calm monthly email, so you never have to open the app to feel it.

Free planner, no signup

The accumulation planner and the independence math below cost nothing. No account, no upsell. Run your numbers as often as you like.


Try it

See your boring future

Set your amount and your S&P 500 / Bitcoin mix. Notice the part most people get backwards: on the Bitcoin side, a lower price means you reach your goal sooner. Crashes aren't the enemy. Waiting is.

DCA plannerv2.0
Your plan
50% BTC
Where it goes
What it adds up to
BTC now
0.213
BTC goal
1.00
Remaining
0.787
Progress
21%
Bitcoin · time to goal at this price
~6.6 years
Around 2032
Same plan, different prices
Assumes flat prices and steady buys. No growth, no timing. Real markets swing in your favor over time; that's the whole point of averaging in.
Defaults are my actual plan as of July 2026 · receipts at @RogLabs

The math of enough

How much is enough, and how the S&P 500 gets you there

Two questions every long-term investor needs answered: what's your finish line, and what could steady buying actually grow into. The projection is wired to the plan you set above, S&P 500 sleeve, goal date and all. Run both, then go be patient.

Your number Financial independence
Target portfolio
$1,200,000
Covers $48,000/year at a 4.0% withdrawal rate
4.0%
Your number at different withdrawal rates

Based on the "4% rule": roughly, you can withdraw about 4% of your portfolio each year and have it last for decades. Lower the rate to be more conservative. This is not financial advice.

S&P 500 projection If you keep buying
Projected value in 30 years
$0
balancewhat you put inyour number
7.0%
30

A 7% return is an assumption, not a promise. The S&P 500 has averaged roughly 10% a year historically, closer to 7% after inflation, but any decade can differ and past performance doesn't predict the future. We compound the S&P 500 side only. Nobody can honestly forecast Bitcoin, so where your stack is counted, it's held at the price you chose with zero growth assumed. This is not financial advice.


Pricing

Boring product, boring price

One plan when the engine launches. The math tools on this page stay free forever.

The planner
$0
For running your numbers
  • Accumulation planner with live scenarios
  • Financial independence math
  • S&P 500 projection chart
  • No account, no email, no upsell
Use it now
The engine
$9.99 / month at launch
For never thinking about it again
  • Your S&P 500 + Bitcoin buys placed on schedule, weekly or monthly
  • Price-blind by default: progress bars, not tickers
  • Streaks for staying out, in one calm monthly email
  • Pause anytime, cancel anytime, your accounts stay yours
Join the waitlist
Waitlist members get first access and the founding price.

Want the engine that runs this for you?

I'm building the automated version. It places your S&P 500 and Bitcoin buys on schedule and keeps the blindfold on, so the plan runs whether you're watching or not. I'm building it in public, one boring day at a time.

No spam. No price alerts. One calm email a month, sometimes none.